MediaShift highlights 22nd Century Media model
Published on March 26, 2014 | 10:28 am CDT
Last week, Mark Gaser, executive editor and publisher of MEDIASHIFT, interviewed Heather Warthen, Chief Events Officer, and Andrew Nicks, Chief Revenue Officer, to learn about 22nd Century Media's integrated media strategy with its growing on line communities, event forums and print model . Read the article and watch the interview here.
After nine years of building a solid print and digital base in Chicago with a recent expansion to Malibu, Calif., 22nd Century Media is revamping its online communities to be even more useful to our readers in the digital news arena. Our Plus programs give our members access to our unique content across all desktop and mobile devices. In addition, program members can opt-in to receive Breaking News email alerts, Need to Know and Weekly Scoop newsletters, and access the digital edition of the weekly publication online before the print version is delivered to their homes. Our online programs also offer members invites and discounts to exclusive local events. This year 22nd Century Media also launched an events business that allows readers and advertisers to interact with each other around forums that provide fun and useful information to our communities.